“If we’re looking for a regenerative route forward in tourism, it won’t be found in the form of a silver bullet or one-size-fits-all blueprint. Nor will it be found in tourism-centric spaces. Rather, it will be found in forums highlighting the ideas and individuality, encounters and interactions, and challenges and solutions that prioritize local people and a holistic appreciation of the places they call home.”

It was a joy to read JoAnna Haugen’s recent Blog Post titled “Why a Local, Place-Based Focus is Key to Addressing Tourism’s Challenges”

JoAnna Haugen is an award-winning writer, speaker, consultant, and solutions advocate. She is also the founder of Rooted, a solutions platform at the intersection of sustainability, storytelling, and social impact.